The football star and Mr. Victoria follows Jamie Oliver into the orange apron. His brief is to inspire children to pursue more active lifestyles, and to serve as the supermarket chains ambassador through its sponsorship of the 2012 Paralympic Games.
In that capacity, Beckham will distribute free sports equipment to schools to encourage all children to try a Paralympic sport (and presumably to stock up on Sainsbos snacks for half time). No word on whether his new role will see Beckham roving through the aisles of your local superstore, doling out Nectar point mega-vouchers and million-pound smiles.
Were in favour of sportier, healthier British youth. But were even more in favour of the mental image of David Beckham whipping up a nice soufflé as we relax after a long day. Its a bit like Smith Jerrod exhorting us to try Aero bubbles, isnt it?More