For her latest undertaking, Rocha designed a jewellery collection for a company with a social conscience. Senhoa supports Cambodian victims of human trafficking by creating income-generating and educational opportunities. Profits from the sale of jewellery crafted by Senhoa artisans cycles back into counselling and self-empowerment initiatives, helping a vulnerable population find economic and emotional security.
Rocha learnt of the charity when Senhoa founder Lisa T. D. Nguyen attended her wedding to James Conran in June 2010. The model offered to do what she could for the group. A year later, the result is Coco Rocha for Senhoa. The seven-piece capsule collection consists of earrings, necklaces and bracelets adorned with clear, black and multicoloured Swarovski crystals.
Accessorizing can do more than just compliment a woman's wardrobe and beautyit can make a statement about what she believes in, Rocha said.
Rocha recruited fashion friends Caroline Trentini, Iman and noted fashion photographer Nigel Barker for the campaign. The shoot has all the smoulder of a fashion editorial, proving that philanthropy too can be fierce.More