We had a hunch that something was brewing when photographers snapped Beyoncé
browsing Selfridges palatial shoe hall during the middle of the day earlier this month. And we were rightthe singer and mother Tina Knowles are set to introduce their House of Deréon line to the UK with a launch at the fashion hub this September.
The Knowles women have designed House of Deréon since 2005. Named after Beyoncés grandmother, Louisiana dressmaker Agnéz Deréon, the brand is inspired by the singers audacious, figure-conscious personal style.
The combination of colours, exotic prints and silhouettes make for a cohesive collection with tremendous appeal. Beyoncé and I are so proud of the line-up and we can't wait to see the consumer's response and how she makes it her own, Tina Knowles said in a statement about the brand.
As goddess-like as she is, not all of Beyoncés fashion choices have been above reproach, and that creeps into the collection. Honestly, though: how could we resist a brand that gets its own shout-out in Single Ladies? Listen closely, and youll hear it...
Check out Beyonce's style file here...
<object width="510" height="318"><param name="movie" value="http://www.youtube.com/v/4m1EFMoRFvY?version=3&hl=en_GB"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/4m1EFMoRFvY?version=3&hl=en_GB" type="application/x-shockwave-flash" width="510" height="318" allowscriptaccess="always" allowfullscreen="true"></embed></object>