The long-term deal will see Beckham release new seasonal products across H&Ms global network of stores. Look for a launch from the beginning of February (because forget roseswhat we want to buy our man for Valentines Day is Beckham-approved briefs?).
Over the past year, Ive been developing my bodywear range with my team and Im extremely positive about what we have designed and produced, Beckham said in a release. In H&M we have found the perfect partner to collaborate with... Im excited and looking forward to showcasing the range.
Were delighted for any excuse to attend a personal appearance with Mr Beckham, but what we really want to know is this: could the new partnership signal a Victoria Beckham for H&M collection in the distance?