David Beckham to launch bodywear with H&M

David The Body Beckham is back, and hes launching a mens bodywear range with H

By ELLE UK and NonePublished: 28 July 2011

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The long-term deal will see Beckham release new seasonal products across H&Ms global network of stores. Look for a launch from the beginning of February (because forget roseswhat we want to buy our man for Valentines Day is Beckham-approved briefs?).

Over the past year, Ive been developing my bodywear range with my team and Im extremely positive about what we have designed and produced, Beckham said in a release. In H&M we have found the perfect partner to collaborate with... Im excited and looking forward to showcasing the range.

Beckham fronted a famously steamy campaign for Emporio Armani underwear (see pic above) alongside wife Victoria. In May, when news that he planned to produce a bodywear line broke, Beckham promised that he would serve as the face of the brand.

Were delighted for any excuse to attend a personal appearance with Mr Beckham, but what we really want to know is this: could the new partnership signal a Victoria Beckham for H&M collection in the distance?

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