Celebrity Style

ELLE rebrands Feminism

By Hannah Swerling

The conversation about feminism, what it means and more importantly, what it means to you, is one that runs continually at ELLE HQ.

That’s why in the November issue, we invited three feminist groups to work with three award-winning advertising agencies to re-brand a term that many feel has become burdened with complications and negativity.
Mother, awarded Agency of the Decade by Campaign magazine, teamed up with newly-launched Feminist Times, edited by Charlotte Raven.
Brave, who work with brands including Dior and Green & Black's, worked with teenage campaigner Jinan Younis, who hit headlines when she was trolled for founding a school Feminist Society and wrote about it for The Guardian in June this year – the piece was shared nearly 19,000 times.
Satirical feminist Vagenda's co-founders, Holly Baxter and Rhiannon Lucy Cosslett, whose website has had 14.8 million hits since it was launched and recently signed a six-figure book deal – collaborated with Nike's preferred agency, Wieden + Kennedy.

You will find the incredible results in the November issue of ELLE, on sale tomorrow.

This is an interactive feature so as ever, we want to hear your thoughts - be sure to join the conversation.

You’ll find all the information you need to get involved in the November issue of ELLE, on sale tomorrow.

Make Them Pay

Watch Mother's teaser film about the project featuring ELLE and The Feminist Times

Natalie Portman is ELLE's November cover star

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