Beyoncé started it. Kim Kardashian built an empire on it. And Jennifer Lopez might just have won.
The 45-year-old singer has just unveiled the artwork for her upcoming single on Instagram and, considering the song is called Booty, she wasn't afraid to get stuck in. The black-and-white shot shows her looking over her shoulder, wearing nothing but a low-backed monochrome swimsuit.
Not content with having the, ahem, visual, J-Lo wants all the hastags too - she captioned the shot '#bootyfromtheblock #bootyandthebeat #naturalbooty #jlobooty'.
Well, more is more.
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