Starting today, Tommy fans will be able to shop Alexa's edit of the a/w 2014 collection, with new pieces making the cut each month up until January.
'Alexa is the true definition of an ‘It’ girl', Tommy Hilfiger told WWD.
'She’s cool, witty, smart and has a great sense of style. She knows how to mix of-the-moment styling with classic design for a unique look that’s totally her own.'
The announcement follows Alexa's instagram takeover of the Tommy Hilfiger account during the New York Fashion Week shows.
'To be embraced by such a behemoth of an American fashion brand is a huge honour', said 30-year-old Alexa.
Shop Alexa's edit in stores or online at tommy.com/alexachung now.