Romeo Beckham's new Burberry ad unveiled

Plus, watch the video

Look who's back for round two for Burberry's Christmas campaign: Romeo Beckham.

Romeo Beckham for Burberry, Christmas 2014

Two years after he sent the internet into meltdown with his first high-profile modelling gig, Victoria and David's second-eldest son returns to front the label's festive ads for 2014, unveiled here for the first time.

Romeo stars in a From London With Love, a video that champions the 'great Burberry icons' - think check cashmere scarves and the classic trench coat. In his specially-written role, he plays a boy Cupid who delivers 'the gift of love' to a young couple (played by new British models and dancers Hannah Dodds and Anders Hayward), against a theatrical backdrop of the capital in full festive swing.

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Romeo Beckham for Burberry, Christmas 2014

Both of his star parents made space in their busy schedules to join Romeo, now 12, at a celebration feting the launch in London tonight.

'This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people,' says Christopher Bailey, Burberry Chief Creative and Chief Executive Officer.

Romeo Beckham for Burberry, Christmas 2014

'It continues to be an utter joy working with Romeo – he has charm, style and great energy!

'I’m delighted that he’s the lead role in our festive campaign.'

Check out the video below, featuring an exclusive new track by British musician Ed Harcourt.

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