If Melissa McCarthy had pursued her original career plans to become a fashion designer (she moved to NYC in the Eighties to attend FIT alongside her BFF Brian Atwood), we might not have the hilarious sitcom 'Mike & Molly', or guaranteed-to-split-your-sides characters like Megan from 'Bridesmaids'.
But luckily for us, the multi-talented comedian is reviving her alternative career path with the launch of a new clothing line Seven7. Though it comes in sizes 4 to 28, McCarthy is refusing to put a 'plus size' label on sizes typically categorised as such.
‘I just don’t get why we always have to group everything into a good or bad, right or wrong category,’ she told Refinery29. ‘I just think, if you’re going to make women’s clothing, make women’s clothing. Designers that put everyone in categories are over-complicating something that should be easy.’
Available this month in retailers across the world, including Nordstrom, Macy’s, HSN, Lane Bryant, and Evans, the acclaimed actress is striving for longevity over a one-off capsule range: ‘I have a couple of very big retailers that I think are going to help me chip away at that in a very meaningful way, and I’m really excited about it.’
Extensive consumer research, coupled with her own shopping experiences, informed the line of sophisticated basics with well-considered details. For example, pockets on everything were a prerequisite for the acclaimed actress, who was always tweaking her costumes.
'Even starting with "Gilmore Girls", [I’d say to the costume designer,] "Let’s rip the bottom off. Can I put different sleeves on it? If I rip this sweater apart, can you make a hat out of it?" And then when I would go out and shop by myself, I guess I was always kind of repeatedly disappointed that things skewed so much older or so much younger… I just thought, "Where are the clothes for me?" And then I would have things made, and when I would wear them, I can’t tell you how many times I would have another woman say, "Oh my god, where did you get that?"'
Seven7 feels like another battle won in the fight to end size discrimination.