The 20-year-old has been announced as Tommy Hilfiger's new brand ambassador, with the partnership set to begin with her debut collection of women's sportswear, footwear and accessories, as well as a fragrance in autumn/winter 2016. She will also appear in the campaigns.
“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” said Hadid. “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”
'I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,' said Hilfiger. 'Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.'
Hadid joins the likes of Beyoncé, Naomi Campbell and Alexa Chung, who have all also partnered with the iconic American brand.
Words by Rebecca Cope; Harper's Bazaar