We've already established that music merch is having a renaissance, what with Justin Bieber, Beyonce and Kanye all making big business out of it - read Lynette Nylander's piece here - so it's little surprise that another popstrel has jumped on board the band(tee)wagon.
Zayn has created a 23-piece collection of t-shirts and hoodies to celebrate his debut solo album, Mind of Mine, and it's all available right now at zaynmalikstore.com.
Some feature pictures of Zayn, others his name and the album's title written in Urdu. For one T-shirt he enlisted British artist Mark Wilkinson, famed for his album illustrations for bands including Iron Maiden. Clearly this is Zayn's favourote piece from the collection as he face-swapped with it...
Expect to see Gigi wearing the entire collection in faithful rotation soon.