Iconic American clothing brand Gap have teamed up with new mothers Candice Swanepoel, Liv Tyler and Coco Rocha to launch the cutest little film, 'Mama Said', as a celebration of motherhood in support of the non-profit organisation, Every Mother Counts.
In a video recently published by Gap, South African Victoria's Secret Angel Candice – who gave birth to her son, Anaca, last October – can be seen playing with her little one and revealed she wants to encourage women to talk about the challenges of motherhood.
'Motherhood is so different for each woman – it's your unique journey, and I love that I'm able to share my experience as a mother in this project,' she revealed.
Meanhwhile, Liv Tyler (who co-directed the clip) is spotted kissing her youngest child, nine-month-old daughter, Lula, admitting: 'I wanted to be a mother pretty much my whole life'.
Talking of the campaign, she revealed: 'I've never worked with my youngest kids before but it was so sweet putting them on set and just recording,' she added.
Liv and Candice were joined by Canadian supermodel, Coco Rocha, who can be spotted cuddling her two-year-old daughter Ioni in the clip.
Reflecting on the campaign, the 28-year-old said: 'I've never felt so strong and powerful as I did bringing my daughter into this world.
'Being a mother is by far the most rewarding and beautiful experience I've ever had,' she noted.
The women were joined by Amercian actress Jurnee Smollett-Bell, as well as photographer Ali Bird with her wife Cass and their children.
The campaign encourages Gap customers to donate to Every Mother Counts – an organisation that supports women in developing countries through pregnancy and safe childbirths.
Of teaming up with clothing brand Gap for the charity video, Liv said: 'Growing up in America, Gap is such a big part of your life and I thought it was such a special thing to do a project that involves the mothers, the children and Every Mother Counts.'
I mean, the level of cuteness here is just too much to handle.
To donate to Every Mother Counts go to www.everymothercounts.org/product/donate.
