What do you get when you cross one of Britain’s most dynamic shopping destinations with a heritage American brand? A partnership that promises cutting edge vision and trusted luxury.
As the fashion pack descended on London for the SS16 catwalk shows, the highly anticipated launch of Coach at Selfridges was celebrated on the department store’s rooftop bar, Vintage Salt. The London skyline provided the dreamy backdrop and VIP guests Nick Grimshaw and Mark Ronson took care of the party-starting soundtrack.
Who was on the dance floor? Coach-clad flatmates and models-of-the-moment Sam Rollinson and Charlotte Wiggins, bloggers Matthew Zorpas and Shini Park, plus, athlete Tom Daly, model Daisy Lowe and presenter Rick Edwards.
The man of the hour, however, was Coach’s Creative Director, Stuart Vevers. He touched down in London just hours before the event, having come straight from New York following his first runway show for the brand.
Vever's SS 2016 collection was a floral riot, asserting the fact he has big plans for Coach that reach way beyond the house’s signature leather accessories. The collection was a patchwork of 70s references - craft techniques, ditzy florals, prairie dresses, suedes and saddlebags – executed with Coach’s typical flare for impeccable craftsmanship.
One of the other party guests, author of stylebubble.co.uk, Susie Lau, was totally taken with the SS16 show. For the launch event Susie was wearing a multi-badge, embellished leather jacket from the house’s AW15 collection but has big plans to add the brand’s romantic SS16 florals to her wardrobe too. Expect to spot her browsing the Coach rails in Selfridges very soon.More