If, like the worldwide fraternity of Twihards, and a sizeable percentage of the ELLE office, you can’t get enough of staring at Robert Pattinson, you’ll be pleased to learn that he’s signed a $12m deal to be the (handsome) face of Dior men’s fragrances, according to E Online and The Cut.
We have heard that he turned down the chance to pose for Burberry a year back so Dior's persuasive techniques must be finely honed, though Rob does also wear Dior on the red carpet. Whatever the reason, we can't say we're not pleased: he’s gorgeous, and – as the Twilight films have amply demonstrated – already has the perfume ad-friendly ‘staring pensively into the middle distance’ skills perfected.
We can’t wait to see the first shoot.
UPDATED on 31/10/12: Don't start queueing outside a Dior store just yet. The French fashion house's press office said the deal was just a rumour and denied signing any contract with Pattinson, according to The Hollywood Reporter. Today's rumours can turn out to be tomorrow's news, so we'd say watch this space...