We had an exclusive sneak preview two weeks ago when she arrived at ELLE towers with four mood boards, fabric swatches and some very early samples of the luxury range.
‘M&S is an iconic British brand, adored by many so I'm very excited to be launching my debut lingerie line with them,’ Huntington-Whiteley said today. ‘I thoroughly enjoyed collaborating with the design team to create my dream collection, and I'm looking forward to a fun and creative time ahead.’
Launching in September, the Rosie for Autograph range consists of silky lingerie sets, camisoles, French knickers and one kimono-style robe, embellished with 1920s-inspired rose prints.
‘It’s very beautiful, very high-end pieces for an affordable price point,’ Editor Lorraine Candy said. ‘It’s clear that she’s put a lot of work into it personally and is very knowledgeable about how it's made and more importantly how you wear it.'
The development is a natural next step for Huntington-Whiteley. Beyond knowing her way around lingerie from her work on international runway shows and campaigns, the model also collects vintage pieces.
‘[Rosie] really understands beautiful lingerie and what works on the body,’ said M&S Executive Director of Clothing Kate Bostock. ‘With all her modelling experience she has great eye for colour and style which, coupled with our extensive knowledge in lingerie design and technique, is a winning formula that we can’t wait to share with our customers.’