Samantha Cameron has been trail-blazing British fashion across the globe. Keeping her look elegant, demure even, she doesn’t shy away from prints or bright colours and champions the new school of London designers, Roksanda Ilincic being a current favourite of the PM’s wife.
Roksanda Ilincic does colour blocking brights with aplomb of course, and Sam Cam chose to wear the designer twice on her recent tour of the US.
Since arriving beside her husband at number 10 two years ago, Cameron has earned her fashion stripes, going head-to-head with Michelle Obama ‘the first lady of fashion’ and holding her own in a stunning Alessandra Rich blue and navy gown and a simple Holly Fulton shift dress on recent engagements with the Obamas.
Sam Cam rocked a neon-green pleated Christopher Kane dress to the Scottish Fashion Awards recently –certainly not a piece for the fainthearted - but she carried it off and looked equally amazing in a Christopher Kane galaxy print skirt and elegant slate grey top at an official engagement last year.
Cameron defaults towards an elegant trouser suit and trench, but we in the ELLE office have been enjoying her recent foray into fashion forwardness. Lest we forget that Cameron ran handbag brand Smythson for years, so she knows a thing or two about style. By flying the flag for British fashion, she is shining a positive spotlight on our industry.
Samantha Cameron wearing Michael Van Der Ham ahead of the Erdem show during London Fashion Week, Spring/Summer 2013
Samantha Cameron wearing an Alessandra Rich column gown with Next shoes, stands next to Michelle Obama during a visit in Washington DC, February 2012.
Samantha Cameron wears a Cos dress for a Children In Need event in London, January 2012.
Samantha Cameron wears a Holly Fulton velvet dress and necklace to the British Fashion Awards at The Savoy in London, November 2011.
Samantha Cameron, a British Fashion Council ambassador, wearing Jonathan Saunders hosts a reception celebrating London Fashion Week SS12 at 10 Downing Street, September 2011.
Samantha Cameron looks chic in a printed top with cigarette pants on the front row at the Erdem spring summer 2012 show during LFW, September 2011.
Samantha Cameron wears a Whistles top to a conference in London, October 2011.
Samantha Cameron spotted in Port Isaac wearing an Urban Outfitters dress, August 21.
Samantha Cameron wears Jonathan Saunders outside 10 Downing Street in London, June 2011
Samantha Cameron wears a Christopher Kane neon pleated dress to the Scottish Designer of the year awards in Glasgow, June 2011.
Samantha Cameron chose Burberry for the Royal Wedding of Prince William to Catherine Middleton at Westminster Abbey in London, April 2011.
Samantha Cameron wearing Burberry arriving at the Burberry fashion show during London Fashion Week in London, February 2011
Samantha Cameron wears Phillip Lim to the ELLE Style Awards in London, February 2011
Samantha Cameron wears a grey top with Christopher Kane skirt to a drinks reception at 10 Downing Street during London Fashion Week, February 2011.