5 Questions With LAAIN

Get in the fast laain

Laain is a new activewear brand from Tamara Rothstein and Sheila McKain-Wade, who aim to create more ways for women to look look good while exercising. Laain's philosophy is about the merger of ready-to-wear and activewear that have often intersected but have rarely been quite so linked.  Here is what the dynamic duo had to say for our quick-fire questions.

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Q: What item would be in your fantasy fashion cupboard?

Sheila: A beautiful Balenciaga classic coat.

Tamara: For me it would be an original Jil Sander. The quality is incredible and it never dates.

Q: If you weren’t a fashion designer, what would you be?

Sheila: I think I’d be a doctor or a healer.

Tamara: I would love to be a swimming instructor.

Q: What is your biggest source of inspiration?

Sheila: A lot of 80’s New York street style. For this collection we wanted to add some edge.

Tamara: It’s the idea of clothing in pop colors, inspired by Andy Warhol.

Q: What’s the fashion item you most want to buy now?

Tamara: The new Dior bucket bag, with the chain strap.

Sheila: We both have a Dior love affair at the moment, so it would be a Dior item for me too.

Q: What’s your motto?

‘Get in the fast laain!’

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