Laain is a new activewear brand from Tamara Rothstein and Sheila McKain-Wade, who aim to create more ways for women to look look good while exercising. Laain's philosophy is about the merger of ready-to-wear and activewear that have often intersected but have rarely been quite so linked. Here is what the dynamic duo had to say for our quick-fire questions.
Q: What item would be in your fantasy fashion cupboard?
Sheila: A beautiful Balenciaga classic coat.
Tamara: For me it would be an original Jil Sander. The quality is incredible and it never dates.
Q: If you weren’t a fashion designer, what would you be?
Sheila: I think I’d be a doctor or a healer.
Tamara: I would love to be a swimming instructor.
Q: What is your biggest source of inspiration?
Sheila: A lot of 80’s New York street style. For this collection we wanted to add some edge.
Tamara: It’s the idea of clothing in pop colors, inspired by Andy Warhol.
Q: What’s the fashion item you most want to buy now?
Tamara: The new Dior bucket bag, with the chain strap.
Sheila: We both have a Dior love affair at the moment, so it would be a Dior item for me too.
Q: What’s your motto?
‘Get in the fast laain!’