5 Minutes With Gareth Pugh

This is how the British designer is gearing up for LFW


Gareth Pugh is taking to the London Fashion Week stage once again, and this season is teaming up with Sunglass Hut as the official designer of the London Fashion Week bag. We caught up with iconic designer to chat all things fashion week and Crème de la Mer facials...


1. What item would be in your fantasy fashion cupboard?

'A Philip Treacy hat - one for every day of the year. I think it would need to be a pretty big cupboard.'

2. If you weren't a fashion designer, what would you be?

'Probably a mad scientist.'

3. What is your number one source of inspiration?

'Fierce women.'

4. The fashion item you most want to buy at the moment is...?

'A vat of Crème de la Mer Moisturising Cream - I'm going to need after this season.'


5. What is your motto?

'This time, next year, we'll be millionaires.'

The inspiration behind the tote bag is classicly Pugh, pulling from his punk heritage - with the bag emblazoned with a 'God Save the Queen' flag. The bags will be given to all LFW attendees and will also be available from all Sunglass Hut stores and sunglasshut.co.uk subject to spend. 

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