Following on from ELLE’s ‘Biker Blueprint’ collaboration with Barbour International, we were delighted for the British heritage brand to take over the #ELLEFashionCupboard to celebrate the launch of their new denim line.
Barbour International has come to epitomise biker chic in both a stylish and practical, and this season that ethos has been translated into a collection of premium denim perfectly crafted to take you anywhere.
Barbour International’s #ELLEfashioncupboard takeover blazed through their heritage journey from the original classic biker jacket, first produced in 1936, to a sneak preview of their AW15 denim collection.
Barbour international’s classic campaign imagery sits side by side with ELLE’s ‘Biker Blueprint’ shoot showing the brands natural progression into denim and how to be a new age Barbour biker. After all what’s biker chic without the perfect pair of jeans?