Our favourite french brand Paul & Joe is opening its new London flagship store, after focusing attention the on expansion of international distribution. Team ELLE met with the Founder & Creative Director of the brand, Sophie Albou Mechaly and here is a chance for you to get to know her better...

Q: What item would be in your fantasy fashion cupboard?

A mini Birkin bag in crocodile, in sakura pink.

Q: If you weren’t a fashion designer/creative director, what would you be?

A journalist… I I had a couple of years of experience in this field after school,  I like the idea of researching and presenting facts as well as meeting people from different walks of life, sharing and learning from them.

Q: What is your biggest source of inspiration?

Paris, my lovely city. I am in love with Paris for its history, spectacular architecture and also because its full of surprises!

Q: What’s the fashion item you most want to buy now?

At the moment I prefer to invest in art. I would love to buy a master painting from Martial Raysse. He is one of my favourite artists, he is multi-talented and a very accomplished: painter, sculptor and even film maker.

Q: What’s your motto?

Go for it ! It is the motto from the last SS2016 show.

Visit Paul & Joe at the new boutique on 28 Bruton Street, London W1J 6QW street or shop online at paulandjoe.com.