Following on from ELLE’s ‘Biker Blueprint’ collaboration with Barbour International, we were delighted for the British heritage brand to take over the #ELLEFashionCupboard to celebrate the launch of their brand new denim line.
Barbour International (not to be confused with its country-loving label-mate, Barbour) has come to epitomise biker chic in both a stylish and practical way; and this season that ethos has been translated into a collection of premium denim perfectly crafted to take you anywhere.
The #ELLEfashioncupboard takeover blazed through Barbour International's heritage journey from the original classic wax biker jacket, first produced in 1936, to a sneak preview of their AW15 denim collection featuring four different styles of jeans from boyfriend cut to high-waisted super skinny.
Barbour International’s classic campaign imagery sits side by side with ELLE’s ‘Biker Blueprint’ shoot showing the brands natural progression into denim and how to be a new age Barbour biker. After all what’s biker chic without the perfect pair of jeans?