Fashions most exciting ingénue has blazed a trail across the London scene since graduating from Central Saint Martins famous MA course in 2010.
Her first collection earned her prestigious Newgen funding and things have gone from good to better since, with her signature floating Perspex brogue the shoe of choice among well-heeled editors right now.
Simone Rocha is really exciting and there's a real glow around everything she's doing, says ELLEs fashion features director Rebecca Lowthorpe. I personally love her take on women and find her clothes unique but believable at the same time. She's a newcomer with masses of potential; I can see her doing this when she's in her seventies.
If its longevity in the business shes after, she need look no further than her dad, John Rocha, for inspiration on that score. Did we mention that she gets bonus points for making our hearts melt every time we see him on the front row at her shows?