In a night of revelry and excess, the ELLE Style Awards took a moment to address the need for good practices concerning the environment and sustainability, by awarding sustainable fashion innovator Orsola De Castro the 'H&M Conscious Award'.
H&M, who are sponsoring the ESAs, are purveyors of one of the most pervasive eco-minded collections by any mainstream high street fashion label.
Their CEO, Karl-Johan Persson says of the brand's initiative, 'At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable.'
By engaging with every level of their clothing production, H&M gives buyers a unique ability to buy quality, high street clothes from a responsible source.
This year's winner of the 'H&M Conscious Award,' Orsola De Castro. has been up-cycling clothes for her own label, 'From Somewhere' since 1997.
In 2010 'From Somewhere' collaborated with Robe Di Kappa, Jigsaw, Speedo, Topshop and Tesco, winning the 'Best Fashion Accessory' at Observer Ethical Awards.
In 2006, she co-founded the British Fashion Council pioneering initiative Estethica, which she curated until 2014.
Estethica was London Fashion Week's showcase for labels designing sustainably.
In 2013, with Carry Somers, she founded Fashion Revolution, marking the disaster in Dhaka, Bangladesh on 24 April 2013 when the Rana Plaza factory collapsed killing and injuring thousands of workers.
Raising public awareness of the continuing social and environmental catastrophes in our global fashion supply chains, Fashion Revolution has become a global campaign with participation in over 90 countries around the world.
Recently, she created 'Reclaim To Wear,' resulting in a collaborations with Central Saint Martins and the Hong Kong Design Institute.
After a career in forging new paths for ethical and sustainable buying, H&M has recognised Orsola for her ongoing contribution to ethical and sustainable style.
The award was presented by brilliant British model Sam Rollinson.