OMG awkward! Is that the same outfit in two social media posts? How will you EVER live it down? Most of us aren't quite this bothered by repetitive dressing, even if we are wearing our new Top Shop jumpsuit in at least five of our favourite Instagram posts. You don't see Kendall Jenner or Cara committing such crimes against fabulousness, though - these 'Kelvin'-ready stars change their outfits by the hour.
But according to a report by the fashion data company Dressipi, us non-celebrities are catching up, and Generation Selfie women are buying 20 per cent more clothes than they did before Instagram existed, because they don't want to be seen in the same look twice online.
We're going to need a bigger wardrobe…
