Discovering your personal style ID is all about individuality. Putting your own customised filter on the latest runway trends is a true art form - and the approach is never one size fits all. To help you find the looks to suit, we've teamed up with Hyundai to develop three separate style IDs. To find out if BOLD is a match, read on, or skip ahead to MODERN and ACTIVE.
The Bold ID
Even when you're not actively seeking the spotlight, the spotlight seems to find you. Whether it's starting a new fashion trend or being the first to hit the dance floor, the term wallflower doesn't tend to enter your vocabulary. You've got confidence to spare and, let's be honest, you'd rather be called extra than boring. Searching for bold role models? Look no further than the Knowles family. Beyonce's fearless ambition and Solange's confident print-mixing and individuality are all the inspiration you need.
So how does the bold style ID translate to AW17 fashion? It's all about taking the show-stopping runway trends and making them work for you. "The bold woman is a true individual," says ELLE Fashion Editor Michelle Duguid. For the photoshoot with our partner Hyundai, Michelle looked for bright colours and strong silhouettes, with red playing a key role.
For the upcoming season, the bold ID can look toward a few key trends from the ELLE trend report - including Red Alert and United Nations.
Red is the stand-out colour of the season, but think refined rather than overtly sexualised. That's not just because of the refreshing wave of models age 30 and over who were cast in shows, from Max Mara to Simone Rocha. We also saw the colour pop up at Prada, Roksanda, Preen and Fendi too, where the pieces were less Lolita, more grown-up.
The AW17 season has also become the the place for a mash-up of cultural references, celebrating the beauty of inclusivity and encouraging bold social and political statements. Take John Galliano's patchwork of references for Margiela, which was used to illustrate the 'memories that unite us and give us hope', or Raf Simons celebration of 'the coming together of different individuals'. This is the time for us all to became revolutionaries.
Go bold this season with a mix of bright colours, vibrant prints and unexpected textures. Slick accessories in juicy shades of apple blend well with a new take on camouflage, finished with white pointed boots to bring the look together.
The Ultimate Accessory
The car you drive should tell the world as much about your personal taste as your wardrobe does. With its unique design, the Hyundai Kona hits the mark. With the eye-catching sweep of its daytime running lights, the compact SUV will put you at the centre of the action - just the way you like it.
The car you drive should say as much about your personal style as any other aspect of your lifestyle.
For the Bold Style ID, Tangerine Comet is the ideal shade to complement your daring personality and help you stand out from the crowd. Complete with high-contrast fender cladding, this is a car for people who don't shy away from attention. Are people staring? Let them.
Discover the Hyundai Kona to match your style here...