Siwy Jeans
It might seem as if there's a new must-have denim label emerging form L.A. every month. California has certainly secured its position as the home of couture jeans. One label currently wowing stars and stylists alike is Siwy. Lindsay Lohan, Rachel Bilson, Victoria Beckham, Christina Aguilera, Sienna Miller and Kate Moss are all huge fans - need we say more? OK, we will. Not only does the brand have a stellar following, these jeans are seriously well cut and come in those careworn, just washed out shades you want - without you having to wear them for six months. What's more, they are subtly branded with a delicate heart motif on the back pocket that doesn't scream 'designer jeans'. For Autumn/Winter the brand plans to expand its collection of skinny styles with flared denim, cleverly offering three flare widths so that skinny girls don't end up looking like Coco the Clown, while curvy clients will find their flares flattering. Choose from 22, 26 or 28-inch wide legs. They'll also be introducing three new colours - yummy teal, almond and maroon hues - for a subtle nod to fashion's new obsession with coloured denim. www.siwydenim.com
