EXCLUSIVE Anya Hindmarch video

Supermarket sweep?

A trip to the supermarket has never looked so glamorous!

Kellogg's, Bourbon, Daz and Aerial - no, we're not talking about our weekly shopping list...

These were just some of the everyday household items, re-imagined into bag form, that travelled down the catwalk at Anya Hindmarch's AW14 show yesterday.

Although, in fact, it was less of a catwalk and more of a conveyor belt, complete with enormous bar-code, that models walked during the imaginative London Fashion Week show.

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And to top it all, male models carrying metal shopping baskets and pushing miniature trolleys, burst out their jazz hands in a choreographed finale dance to 'Get Happy' as Olivia Palermo and Poppy Delevingne delightedly looked on.

The designer said she wanted to 'find beauty in the banal' and as our exclusive video shows, she certainly did that.

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