Some of fashions biggest names have joined forces with Amnesty International in response to the violence and prejudice aimed at the LGBTI community in Russia.
SHOWStudio and Gareth Pughs short clips aim to raise awareness of the human rights abuse targeted at people in Russia, just because of their sexuality. Those involved in the project include Kate Moss, Roksanda Ilincic and Henry Holland all of whom demonstrate their opposition to homophobia in striking 20-second videos.
The video release coincides with the Sochi Winter Olympics, which have brought the prejudice to the forefront of media view. Gareth Pugh says: The existence of such animosity towards the LGBTI community in Russia is abhorrent. I can only hope that this project helps to raise awareness of what is such a desperate series of events. Show your support by creating your own video and posting it on Twitter @SHOWstudio @AmnestyUK #ProudToProtest