Chanel has today announced that its next pre-spring summer or Cruise show will be hosted in Dubai, on 13 May.
Chanel Cruise is renowned for its far-flung and glamorous show locations, most recently, Dallas.
While the exact venue has not yet been released, we are sure it will be nothing but spectacular Dubai, home to the tallest building in the world, is much like Karl Lagerfeld in not doing things by halves.
The label also happens to have five ready-to-wear stores in the emirate state. Could those rumours surrounding Karl Largerfeld creating his own 'fashion island' be about to be realised?
Watch this space