Simone Rocha to collaborate with J Brand

Coming soon

Denim heavyweights J Brand are to collaborate with London designer Simone Rocha to create a capsule collection later this year.

Having previously collaborated with Proenza Scouler and Christopher Kane, the American denim brand is well known for supporting emerging design talent so it comes as no surprise that they would choose Simone Rocha, 2013’s BFC Emerging Designer winner, for their next project.

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The doyenne of London cool, who has long been championed by ELLE for her distinctive style and offbeat, quirky-pretty collections, has made an impressive name for herself over the past few of years, establishing herself as one of fashion’s rising stars.

The collection will be available to buy in late 2014. Be prepared to want it all.

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