Poor Australia. All this time, they've been without high-street staple H&M how do they manage? Luckily for them, the Swedish brand is set to open its first Australian store in Melbourne, and so it's only fitting that the face of the spring collection should be an Aussie girl herself.
Step forward, Miranda Kerr.
H&M took to Instagram yesterday to announce their new signing first with a teaser pic of Miranda's half-obscured face, and then with a cheeky little Instavid of Kerr herself.
Following her stunning campaigns for high-street giant Mango, we've got high hopes for the H&M campaign especially since spring means swimwear, and, as a true Aussie girl, Kerr is in her element there.