Hunter gets a new look

A spring campaign and a fashion week slot

Thought Hunter was all about the welly boot, beloved of farmers and festival goers? Think again. The brand has been given a serious shake up courtesy of creative director, Alasdhair Willis (otherwise known as Mr Stella McCartney).

What does that mean? First of all, take a look at the brand new s/s 2014 campaign. Shot by Viviane Sassen and starring Charlotte Wiggins, Stephanie Hall and Matthew Holt, it’s a first look at the direction that the brand will be taking under Willis’ direction – glossy and glamorous with some natty macs to pair with those boots. And not a cow in sight.

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The a/w 2014 collection will be Willis’ first and, cementing Hunter’s high fashion aspirations, will be unveiled during London Fashion Week. The brand also recently recruited Niall Sloane, formerly senior womenswear designer at Burberry, so we’re expecting a move way from the purely functional and towards something more stylish. Roll on 15th Febrary…

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