Selfridges launches Festival of Imagination

We can’t wait to try the imaginarium

ELLE’s favourite department store, Selfridges, launches its first Festival of Imagination today.

Based on Mr Selfridge’s belief that imagination is the antidote to routine, the festival follows on from the resounding success of its first wellbeing campaign, No Noise, in 2013.

The Festival of Imagination continues to explore the power of the mind, this time focusing on what happens when our creativity is stimulated, as opposed to celebrating silence and mediation.

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The centerpiece of the festival is the London Imaginarium, designed by iconic Dutch architect Rem Koolhaas, who tutored Zaha Hadid.

There will also be a series of talks, lectures and discussions hosted by ‘imagineers’: brilliant creative minds including Lucy Hawking, Jeanette Winterson, Carol Ann Duffy and Nicola Formichetti.

Team ELLE (who like to think of the #ELLEFashionCupboard as our own private imaginarium) can’t wait to get down to the store and check it out.

Learn more about the #ELLEFashionCupboard here

Discover more about Selfridges amazing events here

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