Boutique Beckham: the details

Coming soon to London

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It's happening, people: Victoria Beckham is opening a store in London's Mayfair this year.

She has admitted that being in the right spot was so important to her that she's spent two years looking for it. But now she's found it, she won't be holding back: the new space will stock every collection under her brand umbrella, from Victoria Beckham, Victoria Victoria Beckham, and denim to optical and accessories.

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'It’s young and cool,' she says of its confirmed location on Dover Street, opposite the cult retail experience that is Rei Kawakubo's Dover Street Market. 'There are great galleries in the area.'

The best part? The store itself going to be designed by a female architect, Farshid Moussavi, whose portfolio includes the impressed London 2012 Olympic Park.

'She is a woman that loves fashion as well,' Victoria explains in today's WWD. 'She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated.

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'I just want it to feel real for me.'

One thing that's yet to be confirmed is the opening date but autumn 2014 is on the table, so watch this space...

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