Suki: Superga's new girl

ELLE exclusive

ELLE could not approve more of Superga’s most recent signing: we are excited to exclusively reveal that its new face is none other than our January cover star, Suki Waterhouse.

In recent seasons, Superga has become a barometer of who’s hot, consistently signing the next big thing – just look what it did for Rita Ora’s fashion cred last year, not to mention Alexa Chung before her. (Notably, all of the girls come from the NEXT management stable, as does Chiara, who has designed two collections for the label.)

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Now, London’s most promising young actress will front the hip Italian trainer label’s spring/summer 2014 campaign, which will be officially unveiled in March.

The creative direction? It’s all about Sprezzatura – which Superga helpfully defines for us as ‘the Italian art of looking good without seemingly trying’.

It’s something we can confirm that Suki does only too well, so stay tuned – this is going to be a goodie.

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