ELLE could not approve more of Supergas most recent signing: we are excited to exclusively reveal that its new face is none other than our January cover star, Suki Waterhouse.
In recent seasons, Superga has become a barometer of whos hot, consistently signing the next big thing just look what it did for Rita Oras fashion cred last year, not to mention Alexa Chung before her. (Notably, all of the girls come from the NEXT management stable, as does Chiara, who has designed two collections for the label.)
Now, Londons most promising young actress will front the hip Italian trainer labels spring/summer 2014 campaign, which will be officially unveiled in March.
The creative direction? Its all about Sprezzatura which Superga helpfully defines for us as the Italian art of looking good without seemingly trying.
Its something we can confirm that Suki does only too well, so stay tuned this is going to be a goodie.
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