Buy it like Beckham

H&M to launch T-Commerce

If the sports channel isn’t usually your thing, we might just be able to tempt you to watch this year’s Super Bowl on 2 February 2; during the interval, Beckham’s new H&M T-commerce ad for his Bodywear range will air on a 30-second slot.

Not only will you be able to ogle Becks in his boxers, the T-commerce campaign allows you to shop the collection straight from your Samsung Smart TV. Yes, really.

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Unfortunately it’s only available in the US for now, but it paves the way for a new era of shopping, and we can think of no-one better to be at the forefront the movement.

Want to meet Becks? Silly question. Enter the H&M Facebook competition to be in with the chance of winning a three-night trip to New York City, two tickets to the Super Bowl and a meet-and-greet with Becks himself.

Beckham style file…

Beckham cover video…

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