ELLE Fashion Cupboard: live!

Special mobile-only site

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The ELLE fashion cupboard is at the heart of everything we do here at ELLE – every single item you see in the magazine, from hair-clips to this season’s can’t-get-it-yet Chanel coat, has made its way through it.

We’ve redesigned our office to put it centre stage and, now, we’re thrilled to be able to unveil the next step in our plan to bring it to life for you: an exclusive live view directly into the #ELLEfashioncupboard on your mobile.

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Log on via your mobile now – you can go to m.elleuk.com or direct to fashioncupboard.elleuk.com.

Come inside with us; we’ll be showing you every #firstlook product, straight from the catwalk to our rails, as well as the best new-in products to buy now. We’ll also give you unprecedented access to the day-to-day workings of the fashion team, from our fashion director Anne-Marie Curtis to our interns.

Who’s eating what for lunch? What’s playing on the radio? She said what?! It’s all here.

The best part? It just wouldn’t be ELLE if it wasn’t fun. The site is like a fashion pinball game – shake the screen to refresh the bubbles, pull them around with your fingers, or click on them to see more. Trust us, it’s totally addictive: an innovative view on fashion, and the only one you need.

Read more about #ELLEfashioncupboard in the February issue of ELLE, on sale now

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