Yoncé – the new Freedom

Supermodel cast

Now that the shock has subsided somewhat (did you know she sold over half a million copies this weekend?), we’re obsessing over the details – and one, in particular, is the epicness that is Yoncé.

For starters, respect to a woman who not only doesn’t need a surname but can get away with being known for a portion of her first name too.

But oh, that video! Starring Chanel Iman, Joan Smalls and Jordan Dunn, it’s a stripped-back, super-sexy, 90s-inspired fashion frenzy of the likes of Tom Ford for YSL.

ADVERTISEMENT - CONTINUE READING BELOW

And comparisons to George Michael's are entirely justified, director Ricky Saiz tells The Cut.

‘That was the drop-off video; David Fincher did that video. It was amazing,’ he explains. ‘We wanted to do something more contemporary and a bit more street, and of course use iconic black women.’

That part? All Bey.

‘I think, Beyoncé wanted to push that angle — that was her request and concept initially,’ Saiz revealed. ‘I think any time you can promote a sense of community and unity and that is natural, you should.

MOST POPULAR

‘All the girls are friends and it was so friendly and there was no ego on set.’

Beyoncé

Beyoncé's style file

More from ELLE UK: