Now that the shock has subsided somewhat (did you know she sold over half a million copies this weekend?), were obsessing over the details and one, in particular, is the epicness that is Yoncé.
For starters, respect to a woman who not only doesnt need a surname but can get away with being known for a portion of her first name too.
But oh, that video! Starring Chanel Iman, Joan Smalls and Jordan Dunn, its a stripped-back, super-sexy, 90s-inspired fashion frenzy of the likes of Tom Ford for YSL.
And comparisons to George Michael's are entirely justified, director Ricky Saiz tells The Cut.
That was the drop-off video; David Fincher did that video. It was amazing, he explains. We wanted to do something more contemporary and a bit more street, and of course use iconic black women.
That part? All Bey.
I think, Beyoncé wanted to push that angle that was her request and concept initially, Saiz revealed. I think any time you can promote a sense of community and unity and that is natural, you should.
All the girls are friends and it was so friendly and there was no ego on set.
