Moschino s/s 2015

How would Jeremy Scott follow his McDonalds-heavy ? That was the question on everyone's lips yesterday evening at his men's show, the first to be shown in London. Not surprisingly it wasn't exactly understated; food packaging, logos - both real and the tongue-in-cheek Fauxchino - and smiley faces were splashed across the nineties-throwback collection. And as for the pieces covered in colourful flags - any chance we could get them to wear while we're watching the World Cup?

Tinie Tempah and Kit Harington

We had a serious fan girl moment at Jimmy Choo thanks to a front row appearance by the face of its fragrance, Kit Harington. As for the shoes? Sandra Choi sent next season's studded skate shoes, luxe sneakers and tasseled slippers striding down an elevated catwalk.

Alexander McQueen s/s 2015

Mash-up of Missy Elliot and The Cure anyone? served up the best soundtrack of the day together with pared down modern tailoring and sporty shapes covered in Matisse-like abstract prints.

Christopher Kane s/s 2015

Remember incredible book-inspired a/w 2014 dresses made from hundreds of layers of organza? He's riffed on a similar theme for his new men's collection, digitising the pages and splashing them in acid shades across knits and tees. Good news for the boys, too: following the rapturous response to his first women's luxury leather bags, he's turned his attention to men's.

JW Anderson s/s 2015

took his cue from textile designer John Allen, opening his show with textural landscape knits. Elsewhere there were striped two pieces, knotted pinstripes, soft tailoring and block coloured cardigans. Inspired to buy? The show coincided with the of the designer's online store. Neatly timed.

The front row and parties

LC:M street style

Stay tuned - and remember to follow @ELLEUK on Twitter and Instagram for the inside track on the action as it happens.