Louis Vuitton's Holiday goose

Star of the label's new films

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The star of Louis Vuitton’s new Holiday campaign isn’t a supermodel or an A-list celebrity but… a goose.

The label has created two new films that centre around the French board game, The Goose’s Game, a sort of Gallic Snakes and Ladders. And, in the Louis Vuitton version, the lucky goose gets to wheel around in luxury handbags and get wrapped up in gift boxes. All in a day’s work. Take a look at the films below.

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