Giorgio Armani steps up

To the Italian Chamber of Fashion

He famously said he would decline to join the Italian Chamber of Fashion (the country's equivalent of the BFC) until all Italian fashion brands decided to show their collections in Italy, but it seems Giorgio Armani has had a change of heart.

Yesterday, he confirmed that he has decided to accept a position on the board which is currently tasked with refreshing the Milan Fashion Week format.

'While I still believe that all Italian brands should hold their fashion shows in Italy to give due prominence to our country, as an entrepreneur I understand that certain situations, created over the years, need time to be reorganised,' the designer explained.

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He went on to cite Ennio Capasa's decision to show the Costume Nationale spring/summer 2014 collection in Milan in September after more than 20 years of showing in Paris as a factor.

'I appreciate the move made by Ennio Capasa, which constitutes an important first step in this direction,' he continued. 'In the hope that other Italian companies follow this example, in the meantime, it seems only right, and indeed necessary, for me to send a further strong signal of commitment and confidence aimed at boosting an upswing in the vitality of Italian fashion and, at the same time, to show a sign of support for the actions undertaken by the other brand members of the National Chamber of Italian Fashion.'

Milan Fashion Week with an added Armani turbo-boost? We're looking forward to this.

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