Mary Katrantzou fêtes web launch

Fashion friends celebrate in Mayfair

When it comes to celebrating technological achievements, there’s no virtual substitute for a fabulous dinner with friends.

So, to fête the upcoming launch of, the hotshot London designer and a select group of her fashion friends – among them Arizona Muse, Elisabeth Von Thurn und Taxis, Noor Fares, Charlotte Dellal, Louise Wilson, Susie Lau, Yasmin Sewell and, of course, ELLE – took over the Private Room at 34 in Mayfair last night for a real-life party.


And rightly so. The hotly anticipated ecommerce site, which goes live tomorrow, is a milestone achievement for Katrantzou, who started out in 2008.

‘In essence the website is the first step towards having our own store, and I am incredibly excited to have this direct interaction with our customer,’ she said last night. ‘It is such a great opportunity for us to deliver a space that feels inviting and offers impeccable service.'

With 45 exclusive, limited-edition pieces from Katrantzou’s Resort 2014 collection – her first – up for sale, we’ve no doubt it will deliver.

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