When it comes to celebrating technological achievements, theres no virtual substitute for a fabulous dinner with friends.
So, to fête the upcoming launch of marykatrantzou.com, the hotshot London designer and a select group of her fashion friends among them Arizona Muse, Elisabeth Von Thurn und Taxis, Noor Fares, Charlotte Dellal, Louise Wilson, Susie Lau, Yasmin Sewell and, of course, ELLE took over the Private Room at 34 in Mayfair last night for a real-life party.
And rightly so. The hotly anticipated ecommerce site, which goes live tomorrow, is a milestone achievement for Katrantzou, who started out in 2008.
In essence the website is the first step towards having our own store, and I am incredibly excited to have this direct interaction with our customer, she said last night. It is such a great opportunity for us to deliver a space that feels inviting and offers impeccable service.'
With 45 exclusive, limited-edition pieces from Katrantzous Resort 2014 collection her first up for sale, weve no doubt it will deliver.