The Kooples is appropriating the dance routine for the launch of its new Time Piece watch collection and theres neither a sequin nor an ostrich feather in sight.
In the black-and-white film, which ELLE can exclusively screen for the first time, a The Kooples-clad couple rocks out to The Black Angels Black Grease in an abandoned warehouse, the camera panning intermittently onto their wrists as their moves emulate the workings of a clock.
The film was made under the creative direction of the labels founding brother Raphael Elicha and brand manager Thomas Hutt hence the too-cool-for-school overtones.
And as for those watches... The 11-piece Time Piece collection was created in collaboration with Swiss luxury watch-maker John Isaacs and is available to buy now, with prices from £230. Just the thing to put a spring in your step. (Sorry/not sorry.)
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