Pop-Up Pick-Me-Up

Kate Spade NY Pop-Up

Kate Spade New York has unveiled a brand new pop-up in London’s Selfridges. And it’s bringing some much-needed colour (and fun) to a very grey November.

Known for their quirky prints and playful use of colour, this American-born brand has been making waves in the UK since their first store here opened in 2010. We caught up with the woman spreading all the sunshine: the brand’s President and Chief Creative Officer Deborah Lloyd.


How would you describe Kate Spade New York to someone discovering it for the first time?

It’s a New York brand that was started 20 years ago; we like to say that our girl has an uptown graciousness with a downtown edge; she’s not totally perfect. She likes to be the centre of attention, she likes to go to a party. She’s quick, curious, playful and strong. We’ve identified our girl, and that’s who I design for.


How have you found the reception of Kate Spade New York in the UK?

It’s been a real pleasure to bring the girl to the UK. I’m a Brit, heading up the design side of the brand. The Brits, we like our whimsy and we like our wit. I do find the girls here put it together in a slightly different way, which is always great for me to see. You get a bit more edge in London, I think.

What made you choose Selfridges for your Pop-Up store?

This [Duke street] used to be the entrance, when I was growing up, that I’d come in, because this is where Miss Selfridge was, this was where the fashion happened in London. Years, and I never went in the front entrance of Selfridges, so its quite exciting for me to be here in Duke Street. It’s really sort of a ta-da to the world, here.

Tell us about the current collection…

It was inspired by pink champagne. Imagine when you pop the cork on pink champagne - the colours, the bubbles, the soft pinks and the neutrals and everything. Sparkling pinks. And actually I was lucky enough to go to Sonoma to mix our own sparkling wine… we mixed our twentieth anniversary champagne. It was pink, so when I was putting that all together it inspired all the colours.

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