From M&Ss winter wonderland to the hot sun of LA: Rosie Huntington-Whiteley made history on Saturday as she took part in the first ever fashion campaign shoot via Snapchat with Juicy Couture.
The forward-thinking US label jumped on Snapchats addition of Snapchat Stories, which allows users to post images for 24 hours (rather than the seconds-long window that made its name), having Inez van Lamsweerde and Vinoodh Matadin shoot Rosie and fellow campaign star Emily DiDonato for its spring/summer 2014 campaign.
Which brought with it its own unique challenges, as Michelle Ryan, Juicy Coutures vice president of global digital and social strategy, told Fashionista.
Its all very of the moment as is all social media but with Snapchat, every image and video is a raw file and you only get one chance to get it right, she noted.
Unperturbed, Rosie not only nailed it, but found time to take part in a little live tweeting herself, Instagramming an pic of herself and DiDonato wearing bright baseball caps and coloured streamers with the caption: Juicy colours @juicycouture @emilydidonato1@inezvinoodh. That's our girl.
