AllSaints is in upping its shoe game.
The cult label has today announced the opening of dedicated shoe salons in 18 of its global stores (including Londons Regent Street, Westbourne Grove and Covent Garden locations), and with it, the launch of the Below the Knee collection: a 43-piece footwear range with a focus on stilettos and fashion flats.
The Below the Knee collection sees a conscious move towards innovative and sophisticated womens footwear design that's hand-crafted in Italy using premium leather, the labels chief creative director Wil Beedle tells us.
As for the Below the Knee launch campaign, it's all about an authentic experience designed to engage our global community the films feature real women with independent spirit and attitude, sharing their smart and edgy stories set against the backdrop of the city.
Hes not kidding. The real women he references are part of the NY fetish community, and talk candidly about their lives while the camera focuses, well, below the knee.