All about shoes at AllSaints

Focus now firmly Below the Knee

AllSaints is in upping its shoe game.

The cult label has today announced the opening of dedicated ‘shoe salons’ in 18 of its global stores (including London’s Regent Street, Westbourne Grove and Covent Garden locations), and with it, the launch of the Below the Knee collection: a 43-piece footwear range with a focus on stilettos and ‘fashion flats’.

‘The Below the Knee collection sees a conscious move towards innovative and sophisticated women’s footwear design that's hand-crafted in Italy using premium leather,’ the label’s chief creative director Wil Beedle tells us.


‘As for the Below the Knee launch campaign, it's all about an authentic experience designed to engage our global community – the films feature real women with independent spirit and attitude, sharing their smart and edgy stories set against the backdrop of the city.’

He’s not kidding. The ‘real women’ he references are part of the NY fetish community, and talk candidly about their lives – while the camera focuses, well, below the knee.

Watch a video vignette from the campaign below, and join the conversation on social media using @allsaintslive #belowtheknee.

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