David Bowie to star in Louis Vuitton campaign

Ziggy Stardust on a Vuitton Voyage

You may remember Louis Vuitton’s enigmatic video campaign from last year, which had us on the edge of our seats as the film’s protagonist, Arizona Mews, fled through the grand doors of the Louvre and disappeared up into the night in a red and white striped hot air balloon, waiving a mysterious letter in her hand.

Where was she going, we wondered? Well, the wait is nearly over. The next installment of the fashion fairytale is due to be released on 7 November, with David Bowie starring alongside Arizona Muse, the face of Louis Vuitton.


Shot by Romain Gavras in Venice over the summer, the second part of the adventure starts with the now synonymous hot air balloon landing in Venice’s Piazza San Marco, followed by a decadent masked ball where Bowie serenades Arizona with a special version of I’d Rather Be High on the harpsichord.

The film ends as Arizona opens her eyes, to find nothing but an empty music score in her bag. Was it all a dream?

The full film will premiere on the label's app on 7 November, with a shortened version airing on television on 10 November.

See the Louis Vuitton SS14 catwalk show here

Read Next: