David Koral knows a thing or two about denim; with a father who founded 7 For All Mankind jeans, its been the family business for more than thirty years.
I was getting involved in any way I could, from sweeping the floors to helping out in the design room, he explains of his introduction to the industry.
After an initial foray into hospitality, he decided to strike out on his own. Now, Koral is stocked in the UKs most premium stores from Selfridges, Harvey Nichols, and Harrods to Trilogy with its irresistible offer of beautifully constructed denim with an unparalleled fit.
ELLE grabbed a quick five minutes with the man with the blue blood.
What's Koral's USP?
At Koral we do everything with integrity and quality, including picking the finest most luxurious fabrics possible, from Japan, Italy, the US as well as some Turkish denim. The first focus for us is our fabrics, and then our fit, which is second to none. We also have our lived in length concept, which utilises our distinct knowledge of how denim ages naturally, giving Koral the ability to emulate the way denim wears over time.
Who is the girl that wears Koral jeans?
The Koral woman has subtle but powerful confidence and appreciates the finer things. She has a keen interest in art and culture, but has a youthful spirit.
What has been the biggest 'pinch-yourself' moment for your business to date?
One of the most unbelievable moments since our inception happened in New York. I was at the Standard in Meatpacking having lunch with a couple of friends and I saw a beautiful girl walking by wearing our jeans. The gratification of that moment is something Ill never forget and makes all the hard work worth it.
What denim trends do we need to know about now?
Were really excited about luxe fabrications and finding the most elevated offerings to share with our customers; whether the latest in stretch selvage or mixed media fabrics, to unique wash progressions.
What's your top denim-buying tip?
The most important buying tip is to take the time finding the jeans that best fit your body. They should complement your proportions and leave you feeling both confident and comfortable. Once you know your fit, look for quality in construction and fabric.