Image by Bruce Weber for Polo Ralph Lauren

Bruce Weber is getting into the groove.

To celebrate the debut of Polo Women, the legendary photographer created some future-icon images alongside three cinematic videos of the collection - one of which, Record Store, we can exclusively reveal below.

'From the very beginning Bruce understood what I was about and I understood what he was about,' Lauren says of Weber, whom he met in 1976. 'We shared a love for rusticity and earthiness.

'We had the same sensibility about realness and family-ness, and a sensitivity about fashion that is ina way non-fashion. We started working together on ads that shared those feeling.

'And, as the years go by, I'm always constantly looking at those pictures. And, they are me.'

Look out for two other videos, Are We Going Downtown? and Letters to Lauren, launching on 'The World of Polo' experience on RalphLauren.com.

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